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Inside April

Inside April

Thirteen questions in. Twenty-four pages out.

Here is the whole thing, in pictures. No jargon, and nothing you need a degree to follow. Scroll.

"People are not minds riding inside bodies. People are complete instruments."

April · core specification

01 · The shape of it

You answer. April reads. A document arrives.

That is the entire process. There is no app, no dashboard and no login.

13 questions you answer
April
24 pages you keep

The thirteen questions are the same for every person, word for word. What changes is how deeply April reads them.

02 · Not a chatbot

Ask a chatbot the same thing ten times. You get ten answers.

Ask April ten times and you get the same answer, because April follows rules.

A chatbot

Same question, ten times

It writes something new each time. Nothing to check.

April

Same question, ten times

Every number comes from a named equation. You can audit it.

A language model does help April read words. It is never allowed to decide a number.

03 · Where April looks

Your words carry your body with them.

How you write is shaped by what your body is doing. April works backwards from the writing to the body.

1
HeadHow fast you think, and the ceiling you are working under.
2
ThroatYour energy and your body clock — why some weeks feel heavier.
3
ChestDrive. Whether you will still be building in year three.
4
MiddleStress load. What your body does when the news is bad.
5
GutWhat you are likely short of, from where you come from and what you eat.

None of this is a diagnosis and no blood value is produced. Every line is a probability to check with a doctor before you act on it. The terms say so plainly →

04 · What is in the report

Five parts. Roughly this much of each.

Twenty to twenty-four pages, divided about like this.

How your mind is built 30%
Your chemistry, read from your words 25%
How you decide under pressure 20%
Your idea, and the market from where you stand 15%
Who to sit beside, and who never to hire 10%

05 · The same eighteen, every time

April always measures eighteen things.

The thirteen questions are only the tools it picks up. What it measures never changes — so two readings can be compared, and so can two people.

01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
13 questions asked
18 things always measured
1,556 details examined in your answers
4,000 written rules for what to look for

06 · When April says nothing

If it is not sure, it stays quiet.

That is a rule written into the maths, not a choice made on the day.

97% UP TO
Below 55% sure
NOT REPORTED · NOT STORED · NOT PASSED ON

Accuracy is stated as up to 97%, and every finding carries its own confidence range. A number April is not confident about is suppressed rather than softened — which is why some readings are shorter than others.

07 · What this work costs in the UK

Same depth. A fraction of the room hire.

Published UK prices for comparable assessment, against April.

Hogan profile + 45 min coaching
from £410
Hogan personality test
£290
MBTI Step II with feedback
£275
Psychometric profile with feedback
from £175
April · The Founder Evaluation
£249

Sources, in order: Happy (London), Developing Potential, Leadership Artisan, People Decisions. Prices quoted by those providers exclude VAT where stated. April is £249, once, with nothing added afterwards.

08 · In its own words

Three lines from April's own specification.

"April does not ask for truth. April creates the conditions under which truth has no alternative route than to emerge."

April · frequency theory

"We are not lying. We are leaking."

April · cognitive architecture

"Every prediction system that cannot be wrong is not a prediction system. It is a belief system."

April · deduction methods

That is April.

Thirteen questions, eighteen constants, one document, and a rule that it keeps quiet when it is not sure. The rest is just reading.

Back to April

£249, once · no card needed to ask