Plain English, in full
Terms & Privacy
Version 2 · 15 September 2026 · Governed by the law of England and Wales
Please read this before you tick the box on the evaluation. It says what April is, what April is not, what happens to what you send us, and which laws we hold ourselves to. If anything here is unclear, ask Fin on WhatsApp before you begin.
1. Who we are
April — Artificial Personality Reserved Intelligence for Life — is an instrument by Blackhand. April and Blackhand are independent, unincorporated projects run by two people in London. Anush Samuel Karson Wayne (Anush Samuel Biswas) is the founder: he authored April — its mathematics, its deduction methods and its algorithms. He does not read submissions, write reports or approve them. Finlay Carver is the co-founder: he handles every client conversation. There is no registered company number to quote and we do not imply one. For the purposes of the Electronic Commerce (EC Directive) Regulations 2002 and data protection law, contact is a person: Fin, by WhatsApp, on the number shown on the home page. Fin is the point of contact for anything about your personal data.
2. What April is
April is an algorithm. It reads a set of written answers and one photograph and produces a written report about the person who wrote them. Its reasoning is a written specification: explicit deduction methods, named equations, fixed operators and hard output rules. It is rule-governed and auditable, not generative. Every quantity it reports is produced by that mathematical layer and carries a provenance marker recording whether it was extracted from literature, derived, or left uncalibrated. Where a language model is used at any point, its role is limited to categorical observation of text; it is not permitted to produce a score, a probability, or any number that appears in your report.
April does not learn from you. Your answers do not train it, adjust it, or become part of any dataset used to improve it. The analysis is run privately on our own side.
3. What April is not
- Not a chatbot, and not an artificial intelligence in the way that word is usually used.
- Not a doctor, a clinician, a laboratory, a therapist or a counsellor. April gives no medical advice and does not identify, treat or rule out any medical condition.
- Not a recruiter, an HR assessment, a background check or a reference. April does not assess anyone for an employer.
- Not a financial adviser, a lender, a credit reference agency or an investment service. April is not authorised or regulated by the Financial Conduct Authority and does not carry on any regulated activity under the Financial Services and Markets Act 2000.
- Not a clinical intelligence test, an educational assessment or a legal opinion.
- Not a promise about your future.
4. Every finding is a probability
Every statement April makes about you is a probability, not a measurement. April has not measured your blood, your hormones, your vitamins, your minerals or any other clinical value, and no report will present a laboratory number as if it had. Where a report states a confidence figure, that figure describes how strongly the signal in your own answers supports the finding; it is not a guarantee about you. Where we describe accuracy as up to 97%, that is a ceiling on a probabilistic reading of signal, never a guarantee about any individual finding, and it always sits beside that caveat.
April is required to stay silent rather than speak below its confidence threshold. If a finding does not clear that threshold it is suppressed: not reported, not stored, not carried forward. A shorter section in your report is not an omission. It is the system refusing to pretend to precision it has not earned.
5. The report is about you, and it is for you
Every report is written for the person who answered, about the person who answered. We send it to you and to nobody else. We do not send reports to employers, investors, lenders, universities or anyone acting for them, and we do not accept commissions from anyone to evaluate a person other than themselves. What you do with your own report afterwards is your choice; if you pass it to someone, you do so at your own discretion and on your own terms.
Two parts of a report are never to be placed in front of a third party by us under any circumstances: any reading of ancestral or regional origin, and any health-related reading. Section 8 and section 9 explain why.
6. What you are agreeing to when you tick the first box
By ticking the first box before answering, you confirm that you:
- are 18 or older and are answering about yourself, not about anyone else;
- agree that your answers, your photograph and your email address are used by April solely to generate the one report you selected and paid for, and for nothing else;
- understand that nothing you receive is a diagnosis or a measurement, and that every output is a probability;
- understand that any health-related finding must be confirmed by proper tests with a qualified clinician before you act on it;
- understand that nothing in a report is investment, credit, legal or medical advice;
- are giving your answers voluntarily and honestly;
- have read and accept these Terms & Privacy.
7. Your explicit consent to sensitive readings — the second box
Some of what April writes about you counts as special category data under Article 9 of the UK GDPR: inferences about your health, and inferences about your racial or ethnic origin. The law requires your explicit, specific consent for that, separately from general terms. That is what the second box on the evaluation is for. By ticking it you give your explicit consent for April to produce health-related and ancestral-origin inferences about you, for your eyes only, as part of the report you selected. If you do not tick it we cannot produce those parts of the report. You may withdraw this consent at any time by telling Fin; we will then erase those parts of your submission and report on our side.
8. The origin reading
The Mirror includes an estimate of ancestral region. Racial and ethnic origin is a protected characteristic under the Equality Act 2010 and special category data under the UK GDPR. This reading is produced for you alone, appears only in a report you buy about yourself, and is never included in anything we place before an employer, investor or any other third party. It is an estimate, not a test result, and it says nothing about your worth, ability or suitability for anything.
9. The wellness reading
The Wellness Signature is a wellness report. It exists to tell you which laboratory tests are most likely to be worth your money, in what order, so that you stop supplementing blindly and stop testing everything at once. It is not a diagnosis, it is not medical advice, and it does not replace your GP or any qualified clinician. Every health-related line in your report carries its probability wording at the point of the claim. Do not start, stop or change any medication, supplement or treatment on the basis of an April report. Confirm every finding with proper blood tests and laboratory work first. If you have an urgent medical concern, contact your GP, NHS 111, or emergency services.
10. The founder evaluation, money and investment
The Founder Evaluation is an analytical opinion about how you lead, decide, execute and behave under pressure. Where it discusses financial reliability, funding or risk, it does so as reflection material for you. It is not investment advice, due diligence, a valuation, a credit assessment or a recommendation to anyone to invest in, lend to or do business with you. Nothing April produces is intended to be relied upon by any investor or lender in making a decision, and we do not offer it to them. Predicted IQ and predicted Seraphiel IQ are reconstructions with confidence intervals; they are not clinical intelligence testing and carry no educational or occupational standing.
11. Your life history, and your right to be corrected
Parts of a report read your history from your own words. They are inferences, held privately for you, and April may get some of them wrong. That is why every report ends with the things April may have got wrong. Under the accuracy principle of the UK GDPR (Article 5(1)(d)) and your right to rectification (Article 16), you may tell us that something is inaccurate and we will record the correction alongside your submission and, where it changes the reading, re-issue the affected section. Nothing in a report is ever published by us, and we make no statement about you to anyone but you.
12. Automated processing
Your report is produced by an algorithm without a human writing it. It has no legal effect on you and no organisation uses it to decide anything about you, because it is delivered to you alone; what you do with it is your decision. Under Article 22 of the UK GDPR you may ask us to explain how a finding was reached and to have a person review it. Fin will take that request and Anush will explain the method that produced the finding; neither of them will re-write the report.
13. What happens to your data
- What we collect. Your written answers, one photograph, your email address, the report you chose, and a verbatim record of the consent text you agreed to and when.
- Why we may. Our lawful basis for producing your report is the contract you make with us when you order it (UK GDPR Article 6(1)(b)). Our lawful basis for the health-related and origin inferences is your explicit consent (Article 9(2)(a)), given through the second box.
- Where it goes. When you press send, your submission is transmitted once, encrypted in transit, into a private database held in the European Union, a territory the United Kingdom recognises as providing adequate protection. Nothing is emailed, and no courier, relay or file-sharing host is involved at any point.
- Who can open it. That database refuses to answer anyone who is not signed in. Two keys exist: one releases your answers so they can be put through April, and one sees only your name, your photograph and which report you chose, so that payments and identity can be matched. That division is enforced by the database itself, not by a setting on this page.
- Your photograph. It is used only to confirm that a human being answered. It is not used for facial recognition, is not enrolled in any biometric database, and is not shared.
- How long it is kept. Everything you send is erased on 31 December 2026, photograph included, whether or not you ask. You may ask for it to be erased sooner at any time, and it will be.
- Your own copy. Your browser also assembles your answers and your photograph into a single PDF on your own device, and the final screen offers it to you. That document is made locally and is yours to keep.
- What we never do. Your data is not published, sold, shared, licensed, resold, or submitted to any third-party model for training. We send no marketing. If we ever wished to, we would ask first, as the Privacy and Electronic Communications Regulations 2003 require.
- Saving as you go. Once you have paid, your answers are saved to the same database as you type, under a random token that only your browser and your personal link know, so you can close the page and return days later. That draft is erased the moment you press send, and in any case on 31 December 2026.
- Cookies. This website sets two cookies: one remembers your light or dark colour choice, the other holds the token that reopens your unfinished answers. Neither is used for tracking or advertising.
14. Your rights
Under the UK GDPR and the Data Protection Act 2018 you have the right to:
- ask for a copy of what we hold about you (access);
- have inaccurate information corrected (rectification);
- have your submission and report erased (erasure);
- restrict or object to how we use your data;
- receive your data in a portable form;
- withdraw any consent you have given, at any time, without affecting what was lawfully done before;
- not be subject to a decision based solely on automated processing that has a legal or similarly significant effect on you.
To use any of these, talk to Fin on WhatsApp. We answer within one month. If you are not satisfied, you have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
15. Payment, delivery, cancellation and refunds
Prices are in pounds sterling: The Mirror £29, The Wellness Signature £49, The Founder Evaluation £249. Payment is taken by Stripe, a regulated payment provider, through its own secure checkout; no card details are seen or stored by this website or by us. Stripe sends us only the confirmation that a payment was approved, the amount, and the email address you gave it. Fin is there on WhatsApp for any question before or after you pay. Reports are delivered by email, normally within 24 hours of a complete submission.
A report is digital content made to your order. Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you have fourteen days from payment to cancel. By asking us to begin your report you agree that we start work inside that period, and that once your report has been delivered your right to cancel ends. Until it is delivered, you may cancel and be refunded in full. Under the Consumer Rights Act 2015 your report must be as described and of satisfactory quality; if it is not, you are entitled to a repair, a replacement or a refund. If your submission is incomplete, or the word floors are not met, April may be unable to reach the confidence threshold required to report — in which case Fin will come back to you rather than send a report April cannot stand behind, and you will not be charged for a report you do not receive. Beyond your statutory rights, refunds are handled case by case and in good faith.
16. How we describe April
We hold our own marketing to consumer protection law, in particular the Digital Markets, Competition and Consumers Act 2024, which replaced the Consumer Protection from Unfair Trading Regulations 2008. That means: any accuracy figure we state sits beside the caveat that it is a probability and not a guarantee; we publish no testimonial that is not real; and we do not describe April as anything listed in section 3.
17. Age
April is for adults. You must be 18 or older to take an evaluation. We do not knowingly collect information from anyone under 18; if we learn we have, we erase it.
18. Limits of liability
April's reports are provided for personal insight. To the fullest extent permitted by law, we accept no liability for decisions taken on the basis of a report — medical, financial, professional or personal. Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be excluded under the Consumer Rights Act 2015 or the Unfair Contract Terms Act 1977, and nothing here affects your statutory rights as a consumer.
19. Complaints, law and disputes
If something is wrong, tell Fin first; most things are put right in a conversation. These terms are governed by the law of England and Wales and the courts of England and Wales have jurisdiction. If you live in Scotland or Northern Ireland you keep the protection of the consumer law of your home country and may bring a claim there.
20. The laws we hold ourselves to
- UK General Data Protection Regulation and Data Protection Act 2018
- Privacy and Electronic Communications Regulations 2003
- Equality Act 2010
- Financial Services and Markets Act 2000
- Consumer Rights Act 2015
- Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013
- Digital Markets, Competition and Consumers Act 2024
- Unfair Contract Terms Act 1977
- Defamation Act 2013
- Electronic Commerce (EC Directive) Regulations 2002
21. Changes
These terms may be updated. The version you agreed to at the moment of submission is recorded verbatim alongside your answers, and that is the version that applies to your report.